When loyalty program engagement drops, the first call most marketing teams make is to their platform vendor. Open a support ticket. Request a roadmap update. Start evaluating alternatives. The assumption is that the technology is underperforming and that a better platform will fix the problem. It almost never does. In over a decade of working […]

In loyalty marketing, we have spent decades relying on a mechanical spend and get approach. We are at a crossroads where the old ways of keeping customers close are being tested. The question is not just about whether a points program works. Are basic rewards dead. Not quite. But they have become the background noise […]

Loyalty is not just a system of transactions. It is the core of your customer relationship. In the world of retail and ecommerce, your tiered loyalty program should be clear and easy to use. But often, the experience gets interrupted. Instead of a strong relationship between brand and buyer, we see a mess of complex […]

Loyalty is not just a system of transactions. It is the core of your customer relationship. In the world of retail and ecommerce, your tiered loyalty program should be clear and easy to use. But often, the experience gets interrupted. Instead of a strong relationship between brand and buyer, we see a mess of complex […]

Loyalty is not just a system of transactions. It is the core of your customer relationship. In the world of retail and ecommerce, your tiered loyalty program should be clear and easy to use. But often, the experience gets interrupted. Instead of a strong relationship between brand and buyer, we see a mess of complex […]

Loyalty is not just a system of transactions. It is the core of your customer relationship. In the world of retail and ecommerce, your tiered loyalty program should be clear and easy to use. But often, the experience gets interrupted. Instead of a strong relationship between brand and buyer, we see a mess of complex […]