Loyalty & Retention thinking
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Tiered loyalty programs are built on a simple premise: give customers a reason to spend more by making the next level worth reaching. When that premise holds up the program creates a compounding effect where customers move up tiers, spend more frequently, buy across more categories and become increasingly resistant to competitor offers. When it […]
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When loyalty program engagement drops, the first call most marketing teams make is to their platform vendor. Open a support ticket. Request a roadmap update. Start evaluating alternatives. The assumption is that the technology is underperforming and that a better platform will fix the problem. It almost never does. In over a decade of working […]