The Situation A high volume digital commerce platform had a problem that looked like a success story from the outside. User acquisition was strong. The platform was growing. First time users were coming in at a healthy rate and the product delivered genuine value to the people who used it regularly. The problem was the […]

The Situation For a growing DTC beauty brand built around premium natural skincare, the product was never the problem. Customers who tried it loved it. Reviews were strong. Word of mouth was positive. The brand had done the hard work of creating something genuinely worth buying. The problem was what happened after the first purchase. […]