In loyalty marketing, we have spent decades relying on a mechanical spend and get approach. We are at a crossroads where the old ways of keeping customers close are being tested. The question is not just about whether a points program works. Are basic rewards dead. Not quite. But they have become the background noise […]

The Starbucks refresh signals a strategic pivot toward high margin efficiency, testing the delicate balance between technical precision and human connection. Starbucks, a company that many consider a leader in loyalty program strategy, announced a complete overhaul of its rewards system. This update is not just a minor change in how people earn stars. It […]