When loyalty program engagement drops, the first call most marketing teams make is to their platform vendor. Open a support ticket. Request a roadmap update. Start evaluating alternatives. The assumption is that the technology is underperforming and that a better platform will fix the problem. It almost never does. In over a decade of working […]

The Starbucks refresh signals a strategic pivot toward high margin efficiency, testing the delicate balance between technical precision and human connection. Starbucks, a company that many consider a leader in loyalty program strategy, announced a complete overhaul of its rewards system. This update is not just a minor change in how people earn stars. It […]