Loyalty & Retention thinking
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When loyalty program engagement drops, the first call most marketing teams make is to their platform vendor. Open a support ticket. Request a roadmap update. Start evaluating alternatives. The assumption is that the technology is underperforming and that a better platform will fix the problem. It almost never does. In over a decade of working […]
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At some point in almost every loyalty program conversation, the loyalty platform decision comes up. Which platform should we use? Should we build something custom? What does everyone else in our category run on? These are reasonable questions. They are also almost always asked too early. The loyalty platform decision is one of the most […]